Seminar- ‘Entrepreneurship and Marketing’
A seminar on ‘Entrepreneurship and Marketing’ was organized by the commerce department for the students of Classes XI and XII (Commerce) on Saturday from 7.00 a.m. to 10 a.m. in Delhi Public School. Two guest speakers were invited to interact with the students. The first guest was Ms. Sandeep Riat, the Managing Director of Akal Springs Limited based in Ludhiana. She is the youngest and the only woman heading an auto ancillary unit. Ms. Riat, shared her views on the ‘Opportunities and Challenges of being an Entrepreneur’. She reiterated a number of times that there are no secrets to success; it is the hard work, perseverance, learning, studying, sacrifice and most importantly to love what you are doing or learning to do.
The second guest was Dr. Sandeep Kapoor, Head of Department – Business Management, Punjab Agricultural University, Ludhiana. Dr. Kapoor exposed the students to the world of marketing and shared numerous examples of how companies market their products and establish their brand image and value amongst the consumers. In the end, there was a wonderful interactive session where the students interacted with the speakers clarifying their various queries. The seminar was very informative and provided the students and teachers with enormous knowledge on various aspects of entrepreneurship, marketing, branding and consumer behaviour patterns.